Sony and The All England Lawn Tennis Club have come to an agreement to show the Men’s Singles Semi Finals and Finals and the Women’s Singles Finals of Wimbledon in 3D in cinemas across the globe.
The games will also be in full HD as well, making the spectacle of another British player falling at the final hurdle all the more agonising, but the game itself all the more exciting.
The BBC is beginning to increase the amount of 3D content it has planned, with the broadcaster also in talks with representatives from the Royal family over plans to show the Royal Wedding in 3D, although hopefully that event won’t end with the main participants in tears after bottling it in the final minutes.
The Chief Executive of The All England Lawn Tennis Club, Ian Ritchie spoke about the move to show the world’s most famous tennis tournament in the three dimensional format:
“Wimbledon is renowned for its heritage and sense of tradition. At the same time we are always looking for ways to improve the presentation of The Championships by successfully blending that tradition with innovation.”
The tournament will benefit from the 3D broadcast in cinemas, with the big screen adding to the feeling of ‘event TV’, as will the format benefit from such a prestigious tournament showcasing the qualities 3D can offer to live sport.
Although whilst 3D lends itself to sports such as tennis it may not be, as Fujio Nishida, Sony Europe’s President claims, “as close to the atmosphere and excitement of Centre Court as actually being there” if games are rained off, and the prospect of Cliff Richard singing in the stands in an attempt to placate frustrated fans resurfaces…