The long awaited final instalment of the Harry Potter franchise, Deathly Hallows, will be in cinemas this summer.
With the previous movies immensely popular, it is no surprise that pre-ticket sales for the movie have soared and like so many other movie releases this summer, options are available in both 2D and 3D.
Cinema bosses have of course made this decision solely because they wanted to offer us viewers the best experience possible.
The fact that 3D tickets are significantly more expensive has absolutely nothing to do with it.
So far, so good one would think.
However, the pre-ticket sale stats have shown that 2D tickets are exceeding the 3D version by far.
At the moment, it seems no spell can be cast to solve this debacle, 2D Harry is hot, 3D Harry is somehow not.
I can’t help but find it slightly ironic that Harry Potter film viewers prefer to see the magic without the 3D spell.