LG has stated its intentions for the 3D market, with the announcement of a huge investment into the technology, this just days before CES 2011 kicks off in Vegas. The Korean company is currently the second biggest seller of LCD screens worldwide, and is behind Samsung in terms of 3D TV sales. With this in mind LG is gearing up to pump serious money into 3D, the chief executive Kwon Young-soo spoke about the company’s plans:
LG Display will invest around 5 trillion won or $4.3 billion in facilities next year.
LG is still worrying about the lack of 3D-customized content, yet, the overall LCD industry will remain stable for the next year as our fellow overseas rivals are still maintaining a conservative stance regarding overly aggressive investments for various reasons.
LG and Samsung have both slowed down on their 3D TV production, and it seems new investment will be geared towards innovation with the 3D technology market becoming increasingly competitive. The race between both companies is set to hot up:
Global shipments of LCD TVs will reach 250 million sets in 2011 and LG expects 3D TVs will take up at least 10 percent… Consumers are ready to pay a 20 percent premium to buy a well-made 3D television.
The hope for LG is that enough consumers are ready to buy a 3D TV full stop, let alone a well made one, or one of its own. With projected sales of 3D TVs increasing year on year, consumers are ready, now it is up to the manufacturers to set themselves apart from the pack and continue to innovate 3D hardware.
Consumer electronics manufacturers will also hope that the quality of 3D content will improve, because ultimately they are at the mercy of those making 3D TV, films and games. Encouragement will be drawn though from the marvellous Sir David Attenborough’s new 3D film Flying Monsters 3D, which premieres on Sky, LG’s UK 3D content partner, on Christmas Day.